Hungarian Online Marketing

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online marketing zyklus

Creation of English-Hungarian websites and content management systems

On request we can reserve your desired domains, rent web spaces - on demand at an Austrian, Swiss or German web host. If required, we can set up company e-mail addresses (info@domain.com). On request we register domain and web space under your name. If required with several, manageable orders, with precise definition of tasks, deadlines and payment terms, we make sure that you get what you want.

We also deal with content management systems, which means websites that can be updated by the customer. You do not need programming skills to maintain your content. Operating such systems only requires knowledge of a word processing program. Joomla! and WordPress are user-friendly content management systems optimized for mobile devices. Their basic features include:

But they can be extended:

English-Hungarian Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the set of measures aimed at achieving the best possible placement of pages on the search engine hit list after entering relevant keywords. While a website can be created in a few weeks, optimization is an annually recurring series of tasks and is actually never "finished".

English-Hungarian Keyword Analysis

We record the weighting of all your keywords and the competition among your rivals. We also find out which other terms attract buyers - or at least visitors. Per language and region. Based on the keywords, the SEO concept for all further steps will be created.

Writing of English and Hungarian web texts

Once the optimal site structure is determined, we can start writing the texts. In a series of interviews we ask our clients questions, the answers to which satisfy both interested users and search engines. The final content of a website is a compromise between the useful content (your statements and the visitors' demands) and the readability by search engines. Learn more »

Apart from the visible content, websites contain numerous hidden elements that influence the placement of search engines (meta tags, alt tags, file and folder names) or on the presentation in the hit lists (structured data).

English-Hungarian Linkbuilding

Serious websites are typically mentioned here and there, but if the number of visits does NOT confirm the interest derived from number of links, search engines will know that artificial linkbuilding must have happened. That's why you should be careful with link building. A naturally grown link structure, links on topic-relevant web pages, which are also used, are in any case important indicators of a popular, i.e. useful website.

English-Hungarian Search Engine Marketing (SEM), Google Ads campaigns

Have you noticed the following? You were interested in a certain product, did a little research (or merely told about your need to someone via e-mail), and then for days you saw this and similar products not only on numerous websites, but also in smartphone apps! - In the background is Ads (formerly AdWords), Google's sophisticated remarketing system. The ads of its business clients can appear in two ways:

The prospective customer is "bombarded" for weeks with different forms of the advertisement, so that he still makes a visit on the site. The number of clicks and the resulting purchases can be accurately tracked. The use of Google Ads can cause considerable costs, therefore its in-depth knowledge is of great advantage.

We can handle the promotion of your websites, products with paid advertisements, the design of banner series and trilingual campaigns (Hungarian-German-English).

English-Hungarian Social Media Marketing (SMM)

Websites that find a way to be known, recommended and revisited by more and more people prove to be really effective.

For this, it is worthwhile to provide content that strongly interests people - even if this interest does not generate purchases, it improves visit times or bounce rate (and these are important indicators of quality). The point is that it provides answers to a mass interest. If it is of good quality, people will voluntarily recommend it to their circle of friends - although we can also help it along.

The ideal complement to a good website is the profile placed in social media (on facebook: profile of type celebrity, band or company or group). Users joining as acquaintances or followers become accessible, and more importantly, through recommendations, their acquaintances as well. People who are in contact with each other are interested in similar topics because of their similarities in terms of place of residence, social status and education. They do new things, develop new habits in groups, which in turn leads them to establish new social media groups. On your facebook page, you too can regularly check in with updates; their followers will continue to build your content - and your audience.

Facebook can add paid ads to its users' feeds - and more recently Messenger and Watch. Facebook knows a lot about its users, so they can be targeted based on their age, gender, location, and countless preferences communicated consciously or unconsciously. Finally, Marketplace can be seen as the rebirth of e-bay in the social media sphere. Since facebook has already copied so much and combined it with the power of communal use (WhatsApp, Skype, Ads, YouTube, Doodle, ebay), it is definitely worth keeping an eye on it.

Upon request, we will set up your company's facebook or twitter profile and connect it to your website. According to the seasonal interest we write your texts, which we publish in different lengths on different platforms (blog, newsletter, post, tweet) in up to three languages.

Traffic monitoring

Analytics is Google's comprehensive web analytics system. Even with the free version of the software, we can measure the number of visitors, learn about their gender, age and geographical distribution, track their behavior before and after arriving on the site, and learn about their demands for fine-tuning our web project. We can quantify which keywords bring visitors - and which bring buyers. In the longer term, we can track which efforts actually improve something in the result, and which do not.

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